Privacy Policy

About Wild Lone and Jessica Jordan

I trade as Wild Lone, and I own and operate, my website. My website is my platform to share my portfolio and sell my products and services.

As a sole trader in the UK and a “data controller” I determine for what purpose, and how, your data is processed. I have analysed the risks arising from my data processing and put in place appropriate electronic and physical procedures to protect your personal data against unauthorised acecss. These procedures comply with the Data Protection Act 2018, the General Data Protection Regulation ("GDPR") and guidance from the Information Commissioner’s Office, and include technical measures recommended by Cyber Essentials.

I take your privacy seriously and review my procedures regularly, and as my website evolves.

My online platform

My website is encrypted and built using Wix provides me with an online platform from which to present and provide my services to you. Wix’s privacy policy, which complies with the GDPR, the EU-U.S. Privacy Shield Framework and the Swiss-US Privacy Shield Framework, can be found here. Wix collects both user data for and on my behalf in order to provide its services to me, improve its data security and fraud prevention capabilities, and comply with relevant laws and regulations.

About this privacy policy

This privacy policy (the “Policy”) applies between you, as user of my website, and me. The Policy applies to my use of any and all data collected by me or provided by you in relation to your use of my website. It sets out what visitor data my website collects, how and why it’s collected and used, and under what circumstances, if any, it’s disclosed to third parties. Your data will only be used for the reasons stated.

The Policy should be read alongside my website's Terms and Conditions of Use. I reserve the right to update the Policy at any time or as is required of me by law. Any updates will be clearly stated on this page and take effect immediately upon publication, so please review the Policy regularly.

If you don’t consent to the Policy you must exit my website immediately as you are deemed to consent by your continued use.

Some definitions and interpretations

data: collectively all information that you submit to me via my website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws (including, but not limited to, the Data Protection Directive (Directive 96/46/EC) and the General Data Protection Regulation (EU) 2016/679) (the “GDPR”)).

cookies: a small text file contacting data which my website stores on your computer when you visit my website and use certain parts and features. Details of the cookies used by the Website are set out in the clause below (Cookies).

user or you: any third party that accesses the Website and is not either (i) employed by me and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to me and accessing the Website in connection with the provision of such services.

How I collect data

Data is collected by my website either automatically or when it is given by you to me.

Data is collected automatically through cookies, in accordance with the cookie settings on your browser (see section 16). This includes, for example, your IP address and the date, times and frequency with which you access my website, which helps me understand the way you use and interact with its content.

Data is given by you to me in several ways:

when you contact me through my website, by telephone, email, post or by any other means;
when you register with my website and set up an account to receive my products/services;
when you make payments to me, either through my website or other means, for example, PayPal;
when you opt into receiving marketing communications from me; and
when you use my services.

What data I collect

My website may collect the following data from you:

Non-personal or unidentifiable data connected to a user, largely consisting of technical and aggregated usage information, including:

operating system;
- web browser type and version;
- a list of URL's starting with a referring site, your activity on my website and the site you exit to; and
- approximate geolocation;

(automatically collected).

Personally Identifiable Information (“PII”), specifically information that identifies an individual or may with reasonable efforts cause the identification of an individual:

- IP address (automatically collected); and

- name;
- contact information, e.g. your email address and telephone number; and
- financial information, e.g. your credit/debit card number;

(given by you to me).

I do not collect sensitive personal data.

How I use your data

I may use your data from time to time and for the following purposes, where I deem it necessary to do so for my legitimate interests. Chiefly, visitor data helps me provide you with the optimum user experience and service when you visit my website. Other reasons and purposes include:

to monitor my website’s performance and gauge an understanding of visitor behaviour, interests and approximate location;
to create aggregated statistical data in order to provide or improve my services, e.g. content and navigation;
internal record management;
website security; and
where applicable, to comply with my legal obligations.

When you register with my website and set up an account to receive my products and services, the legal basis for processing data given by you to me is the performance of a contract between you and me and/or taking steps, at your request, to enter into such a contract.

If you are not satisfied with these reasons you have the right to object in certain circumstances (see section 16 below).


My website uses cookies to enable certain basic features, to monitor and improve performance, functionality and user experience (by tracking user behaviour), to improve my products and for website security. They also give you a more consistent experience by saving information such as preferences and registration/log-in details.

For these reasons my website may place and access first party cookies (meaning they are set by, and only read by, my website) on your computer and at all times in accordance with UK and EU cookies laws. In addition, third party cookies may be placed on and accessed from your device, as outlined below.

There are two types of cookie (either first or third party):

Session Cookies: these cookies don’t collect information from your computer. They typically store information in the form of a session identification that does not personally identify you and are erased when you close your browser.

Persistent Cookies: these cookies store data on your hard drive until it expires (at a set expiration date) or until it’s deleted. Persistent Cookies collect identifying information about you, such as your internet search behaviour or user preferences.

As for their purpose and function, Session and Persistent Cookies may fall into the following categories:

Strictly necessary cookies: required for the operation of my website and the delivery of my products and services, e.g. enabling log-in access to secure areas and purchasing products from my website.

Analytical/performance cookies: allow me to recognise and count the number of visitors and their behaviour on my website. This helps me to improve the performance and functionality of my website.

Functionality cookies: used to recognise you when you return to my website, enabling me to personalise my content and remember your preferences.

The following first and third party cookies may be placed on and accessed from your device:

svSession (persistent): identifies unique visitors and tracks a visitor’s sessions on a website;
JSESSIONID (persistent): as above;
hs (session): security;
XSRF-TOKEN (session): security;
smSession (persistent - two weeks): identifies logged-in site members;
TSxxxxxxxx (where x is replaced with a random series of numbers) (session): security;
TSxxxxxxxx_d (where x is replaced with a random series of numbers and letters) (session): security;
RequestID (session): tracks visitor behaviour and measures site performance;
_ga, _gat and _gid (persistent - by default two years): Google Analytics (see 10 below); and
AWSELB (session): a third party cookie placed by Instagram used to optimise the loading performance of the Instagram feed.

Immediately upon visiting my website you will be presented with a message bar giving you the opportunity to actively consent to cookies. By continuing to use my website, however, you are deemed to have consented.

You may enable, disable and delete cookies at any time via your internet browser (see 16 below). Please note however that certain features and functions of my website will not perform as intended, or as efficiently.

For more information generally on cookies, including how to disable them, please refer to You will also find details on how to delete cookies from your computer.

How your data is stored and shared

Your data is maintained, processed and stored on Wix’s secure servers or those of its authorised affiliates and service providers. If from time to time Wix transfers your data to an authorised affiliate, service provider or, for the legitimate purposes outlined in 8.1 of Wix's privacy policy, to third parties, it is done so according to the principles of the Privacy Shield Frameworks.

I may share certain of your data with the following third parties and for the following reasons:

an employee, agent or professional advisor so they may carry out their role or service;
service providers who perform a service requiring the processing of data, so they may perform that service, for example, Google Analytics (see 10 below);
payment providers who process payments made through my website; and
relevant authorities when, in exceptional circumstances, it is required of me by law to do so.

Google Analytics

I use Google Analytics (“GA”) for website security and to measure my website's performance. GA collects, processes and stores your personal data securely and confidentially, and in accordance with Google’s overarching privacy policy.

Google may use data collected by GA to maintain and protect GA’s services, perform system critical operations and, in rare circumstances, for legal reasons. However, I have opted to only share your data collected by my GA account with Google in limited circumstances, mainly in the event technical support is necessary or where there is a legal obligation to do so.

PII is not collected by and/or shared with GA or Google.

When you visit my website, Google Analytics collects the following data:

First-party cookies (data relating to your device or browser and IP address), to measure and report on visitor activity and interactions with my website; and
IP addresses, to (a) provide security to my website; and (b) provide me with approximate visitor geolocations (e.g. at a country, state or city level). This is useful to gauge interest in my services geographically.

See 16 below for how you can opt out of measurement and analytical tracking by GA.

Your data is processed and stored securely and confidentially:

I have in place strict automated technical and access controls to my GA account.

Google’s information security and data storage systems protect data and applications from external threats. GA uses HTTP Strict Transport Security to securely transmute personal data, instructing browsers supporting HTTP over SSL to use that encryption protocol for all communication between end users, websites and GA servers.

Google is certified for the EU Privacy Shield and ISO 27001.

How I keep your data secure

I have in place electronic and technical measures to safeguard your data from any breach, loss or misuse:

Your data is stored on secure servers and behind firewalls.

Your account with me is controlled by a password and user name unique to you.

Online payment details are encrypted through SSL technology (typically you will see a lock icon or green address bar (or both) in your browser when you use this technology.

I have also put in place other technical and procedural measures at a work place level to protect your data. Should you, however, suspect any breach, loss or misuse please contact me immediately at:

For more information on measures you can take as an individual to safeguard your data see Get Safe Online, which is supported by HM Government.

Data retention

I store your data for as long as is needed to perform the purposes stated in the Policy, as long as I have your permission to keep it and, where applicable, is required of me by law. Data derived form first-party cookies is retained by default for 26 months.

Please note that even if I delete your data it may persist on backup or archival media for legal, tax or regulatory purposes.

Links to other websites

My website may, from time to time, provide links to third party websites. This Policy does not extend to these websites including, but not limited to, any links we may provide to social media websites. I have no control over these websites and am not responsible for their content, therefore cannot be responsible for the protection and privacy of any information which you provide whilst visiting these website.

You are advised to read the privacy policy or statement of other websites prior to using them and exercise caution.

Embedded content from other websites (including social media)

My website may include embedded content (e.g. social media streams, videos, images, articles, etc.). Embedded content from third party websites, if hosted by that third party, behaves in the exact same way as if you have visited the other website. Your interactions with this third party content is therefore governed by their policies.

These websites may collect data about you, e.g. your IP address, use cookies, embed additional third party tracking and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Jurisdiction and governing law

The Policy and any dispute or claim arising out of it or in connection with it shall be governed by the law of England and Wales and subject to the exclusive jurisdiction of the English courts.

Your rights and options

You have certain rights in relation to your data and how it is collected and used:

right to access: at any time you may request (i) I provide you with a copy of the data I hold about you; or (ii) that I modify, update or delete that data. I have the right to refuse the request where legally permitted to do so;
right to correct: you may request that your data be rectified if inaccurate or incomplete;
right to erase: you may request that I delete or remove your data from my records;
right to restrict use: you may block my use of your data or limit the way I use it;
right to data portability: you may request that I move, copy or transfer your data; and
right to object: you may object to my use of your data including where I use it for legitimate interests.

To make enquiries, withdraw your consent or exercise your rights, either in relation to any of your data held by my website or GA, please contact me (see 17 below). This does apply to any data I am otherwise obliged to keep for legal, or security purposes.

If you are unsatisfied with how I respond to any complaint you make in relation to my use of your data you may refer your complaint to your relevant data protection authority. In the UK this is the Information Commissioner’s Office (ICO).

You can limit the provision of your data in the following ways:
by setting your browser to disable cookies (usually via the Preferences or Settings functions) or delete individual cookies (usually via your browser history);
by limiting access to information on your mobile device. Your device operating system should allow you to discontinue providing stored information to my website; and
by installing a browser add-on which disables GA from measuring your activity on any website you visit. (Please note this only applies to GA, not other analytic tracking software).

It is important that the data held about you is accurate and current, therefore please update me with any changes during the period I hold your data.

Contact me

Should you have any concerns about your privacy, or wish to access, change or delete your data, please contact me at Alternatively my postal address is The Ploughshare, Flowers Bottom Lane, Princes Risborough, HP27 0PZ, United Kingdom.